It’s Not All Rainbows and Bagels?

Oh New York, you never cease to amaze me.

Hey food explorers, it’s Jamie back with another jaw-dropping, sugar-shocking update from my “Weird Food Creations” journey—and this one is straight from the heart of Brooklyn.

NYC is known for bagels, but I wasn’t ready for this bagel. Imagine a swirly, bright rainbow bagel, sliced open and stuffed with—you guessed it—birthday cake cream cheese. Yep. Rainbow outside, frosting-flavored filling inside. A unicorn breakfast, basically.

What Is It?

This psychedelic creation comes from a real Brooklyn bagel shop that went viral for turning breakfast into a sugar-fueled fever dream. The bagel itself is twisted with vibrant neon colors—hot pink, electric blue, neon green—and baked just like any classic NYC bagel.

Inside? A thick schmear of cream cheese that tastes exactly like Funfetti frosting. We're talking sweet, whipped, and loaded with rainbow sprinkles.

What Did It Taste Like?

Imagine a donut and a bagel had a party in your mouth. The bagel had a normal texture—chewy, bready, a little salty—but your brain gets confused the moment the sweet cream cheese hits. It’s dessert pretending to be breakfast, and honestly, I was into it.

I got stares eating it on the subway, but I had zero regrets. It was like eating a cartoon.

How to Recreate It

  • Find a plain bagel (bonus points if you dye the dough yourself—good luck 😅)

  • Whip up your own “birthday cake cream cheese”: mix softened cream cheese with a splash of vanilla, powdered sugar, and rainbow sprinkles

  • Spread it thick, post it to your socials, and prepare for DM chaos

New York is full of flavor surprises, but this one felt like a glitter bomb of happiness. Would I eat it again? Yes. Would I serve it at my next birthday party? Absolutely.

Stay wild, stay weird,
Jamie 💫

Jamie Whitman

For all my weird food lovers out there. Get on your aprons and let’s get weirder.

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I Ate GELATO on a BRIOCHE Bun