Are Crumbl Cookies Overhyped?
Would you buy these famous cookies?
Quality isn’t the only problem.
You walk into a cookie store filled with pink, from the walls to the cookie boxes. Your mind goes through millions of thoughts about how you will get your delicious cookies that look like they just popped out of a baking show. However, once you open the box there aren’t any of the sweet cookies, only disappointment.
Crumbl is a cookie franchise that was started by Sawyer Hemsley and Jason Mcgowan. At first, the business started small, but quickly gained popularity for their unique flavors. The franchise has swept over social media since the last few years with influencers making videos of them reviewing the new flavors of the week. Even though the popularity might have cooled down a bit, many people and influencers still visit the stores often to get their cookies.
Photo Credit: Elle Makes Dessert
However, things took a turn as more people started ordering and the quality went downhill. There were many reports of under-baked cookies. According to a review on Ellen,owner of the blog Elle Makes Desserts, she has gotten cookies with not the best quality. The cookies only had a few sprinkles on them and the icing wasn’t drizzled on evenly.
The last time I bought something from Crumbl was their brownies. When we think of brownies, we think of a not too sweet, but still with the rich chocolate flavor. However when I took a bite out, it felt like I ate a whole jar of sugar.
Quality isn’t the only problem. These cookies have a massive amount of calories and sugar. One cookie is around 700-800 calories, which is ⅓ or even more than your total daily calories. Some of their brownies go up to more than 1000 calories. That can be more than half of your calories you should be eating in one day. Not only the calories, the amount of sugar in these cookies is also shocking, with many people calling them diabetes in a box. The cookie with the most sugar has 82 grams and some of their brownies have 110 grams.
There were also other controversies that surrounded the cookies. Crumbl has been making more chilled cookies than warm. This means that instead of the warm cookies that feel like they just came out of an oven, they are cold. Some people say that the chilled version is better because of the fruity flavors, while many others say that the cookies being cold is downgrading the flavor and texture.
Photo Credit: Health Beet
The prices of the cookies are also very expensive, where a single cookie can cost you up to $5 and a pack of 4 can cost you up to $16. With all the toppings on the cookies the price might sound reasonable to some. However $16 can get you a whole meal in some other places. Comparing that to just 4 cookies can make the cost of the cookies unreasonable.
If the cookies are going to be unreasonably overpriced, they should at least be using good ingredients right? However, this is sadly not the truth. Crumbl uses many ingredients that aren’t good for our health, like red 3. Red 3 is an artificial food coloring that was banned by the FDA. There are also other ingredients like titanium dioxide. Titanium dioxide was banned by the EFSA (European Food Safety Authority) after many studies of scientists proving the chemical can do damage to your body.
Crumbl cookies can sometimes be a sweet treat for you, but can come with consequences. For example, you might be spending your money on the cookies, when all you're getting is cookie dough made with a whole bag of sugar. This will leave you with both wasting your money and losing the excitement you had to getting a perfectly baked and delicious cookie. Long story short…try another dessert to satisfy your late night cravings!
Works Cited
Anas, Brittany. “Why Does the Whole World Suddenly Hate Crumbl? Experts Weigh In.” Delish, 28 Oct. 2024, www.delish.com/food-news/a62738283/crumbl-backlash/.
Crumbl. “Nutrition | Crumbl.” Crumblcookies.com, 2025, crumblcookies.com/nutrition/iadavenport.
Crumbl Cookies. “Crumbl Cookies - Freshly Baked & Delivered Cookies.” Crumblcookies.com, 2017, crumblcookies.com/our-story.
Ellen. “Crumbl Cookies—Delicious or Disappointing? My Honest Take!” Elle Makes Dessert, 5 Apr. 2024, ellemakesdessert.com/what-i-dont-like-about-crumbl-cookies/.
“How Much Do Crumbl Cookies Cost?” Crumblmenu, 13 Aug. 2025, crumblcookie.us/how-much-do-crumbl-cookies-cost/. Accessed 26 Sept. 2025.
Kayra Dayi. “Crumbl Cookies Fall off Following Their Recent Popularity.” IPatriotPost, 17 Sept. 2024, ipatriotpost.com/crumbl-cookies-fall-off-following-their-recent-popularity/.
Moyer, Lindsay , and Marlena Kosh. “How Many Calories Are in a Crumbl Cookie?” Center for Science in the Public Interest, 25 Nov. 2024, www.cspi.org/article/how-many-calories-are-crumbl-cookie.
Vani Hari. “The Alarming Ingredients in Crumbl Cookies (Don’t Eat until You Read This!).” Food Babe, 3 May 2023, foodbabe.com/the-alarming-ingredients-in-crumbl-cookies-dont-eat-until-you-read-this/.
Whitelocks, Sadie. “Doctors Sound Alarm over Insanely Popular Crumbl Cookies That Have 1,200 Kcals a Piece: 'Diabetes In...” Mail Online, Daily Mail, 9 Oct. 2024, www.dailymail.co.uk/health/article-13938063/Doctors-alarm-unhealthy-Crumbl-cookies-new-flavor.html.
